01 ROBO DAIRY

Robo Dairy is a bold, futuristic gelato brand with a fierce, industrial edge. Its circular grid design evokes melting ice cream and rotating gears, creating a striking identity that breaks from traditional gelato branding.

GELATO BRANDING
2024

02 LONELY COURT

Lonely Court, an imagined collaboration between Nike and Lonely Ghost, celebrates the spirit of play and community through pickleball. With an influencer-led experience, sophisticated typography, and an elegant color palette, Lonely Court creates an exclusive regal ambiance with a youthful touch to promote movement, inclusivity, and connection. Targeting active individuals who value style and versatility, Lonely Court aims to make pickleball the new tennis.

BRAND ACTIVATION
2024

03 AROMA HOUSE

Cafe by day, bar by night, Aroma House is a botanical escape designed for connection. Immersed in scent, it’s a place to unwind, create, and celebrate balance. The Aroma House brand system builds on the allure of the unknown—the idea that inspiration is waiting to be unlocked when you allow creativity to lead. There’s no better place to clock in, slow down, and tap into your full potential than Aroma House.

BRAND SYSTEM
2025

04 ZARA’S REVIVAL

Zara’s Revival focuses on refining rather than reinventing the brand. The design choices emphasize restraint, clarity, and cohesion to counter the visual overload often associated with fast fashion. By simplifying typography, strengthening hierarchy, and creating a more curated visual system, the rebrand positions Zara as more intentional and curated while maintaining its accessibility.

EXISTING BRAND REFRESH
2025

05 THE ART OF BECOMING

The Art of Becoming is a collection of twelve poems that reflect on what it means to be a designer—blending motivation, creative reflection, and life inspiration. This booklet offers a message to carry through the day, reminding us to embrace both the struggles and joys of the creative journey, and to find beauty in the process of becoming.

DESIGN MANIFESTO
2024

06 COLD BLOOD

This unique event brings together renowned experts, investigators, authors, and enthusiasts to unravel the mysteries surrounding some of the most chilling crimes in history. From unsolved murders to notorious serial killers, each session will offer a captivating journey into the heart of darkness, shedding light on the untold stories and hidden truths that lie beneath the surface. “In Cold Blood” offers attendees an unparalleled opportunity to deepen their understanding of criminology, forensic science, criminal psychology, and investigative techniques.

TRUE CRIME CONVENTION
2024

07 NOGGINZ

Nogginz Sour Candies is a whimsical, eerie treat inspired by the Queen of Hearts from Alice in Wonderland. The packaging plays on her famous line, “Off with their heads!”, using symbols like disembodied heads, floating grins, and playing cards to reflect Wonderland’s chaotic charm. Intricate details nod to key characters and scenes, creating a playful yet twisted candy experience.

CANDY PACKAGING
2024

OLIVIAKRUEGER

OLIVIA
KRUEGER