LONELY COURT
BRAND CAMPAIGN
2024
Lonely Court, an imagined collaboration between Nike and Lonely Ghost, celebrates the spirit of play and community through pickleball. With an influencer-led experience, sophisticated typography, and an elegant color palette, Lonely Court creates an exclusive regal ambiance with a youthful touch to promote movement, inclusivity, and connection. Targeting active individuals who value style and versatility, Lonely Court aims to make pickleball the new tennis.