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NOGGINZ
CANDY PACKAGING
2024 Nogginz Sour Candies is an Alice in Wonderland-themed treat inspired by the regal yet twisted world of the Queen of Hearts. The design draws from her infamous declaration, “Off with their heads!”—a chilling reflection of her headhunting nature. Symbolism plays a key role in this packaging, referencing the film’s recurring motif of disembodied heads, from the Mad Hatter’s eccentric mind to the Cheshire Cat’s floating grin.

Intricate trinkets woven into the design represent characters and events from Wonderland, echoing the film’s eclectic, whimsical settings filled with curious objects. The playing cards, a central element of the packaging, take inspiration from the Queen’s iconic rose garden, the heart of her Card Soldiers’ domain. This visual interpretation captures the chaos, charm, and dark allure of Wonderland, making each candy a playful yet eerie nod to the Queen’s rule.

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